top ten

top ten

'Top 10' Easy Things Your Business Can Do Online

By Adam C Franklin

With so many online marketing options available to business managers &

marketers, it is easy to get “option overwhelm”. However, the ‘Top 10’ list

below takes the hard work out of it for you – and the good news is they’re all

easy and free!

1. Set up a Facebook page. Create a Facebook page for your company

to share photos, videos & news with your ‘fans’ on the world’s largest

network of friends. These pages give you an opportunity to give your

company a human face & we all prefer dealing with real people don’t

we? Here is our Facebook Page

2. Setup a company blog. Share your thoughts & ideas. You can easily

demonstrate you are an expert in your field by posting useful,

interesting & educational articles on your blog. Get all the staff

involved too.

3. Set up a LinkedIn company profile. Be found on the largest online

professional network. Your company will be seen my many prospective

clients & employees. Staff can set up their individual accounts & build

their list of colleagues and contacts too. Here is our Linked in

4. List your business on Google Maps. If you search for most products

or services, you’ll find the first results are Local Business listings. This

is where you want to appear!

5. Submit your website to Google. Why? To ensure Google knows you

exist! If the world’s largest search engine knows your website, you

increase the chances of your potential clients finding you too.

6. Start a You Tube channel. Sharing videos has never been easier.

Whether you film educational videos, recruitment videos or even client

testimonials, you can show people what makes your company

different. You can record short videos on your digital camera or

handycam & upload straight to You Tube.

7. Use Get Satisfaction for customer service. This great tool allows

your clients to ask questions, report problems, sing your praises or

suggest new ideas. It also allows employees at your company to

respond directly. Great for customer service!

8. Use Survey Pirate to ask your clients what they want. Survey

Pirate is the easiest & best free survey tool around. You can set up

your own questions and send the survey out as a web link out to your

clients. Survey Pirate then collects all the answers & you can download

in a simple PDF report!

9. Start a Twitter account. This is the micro-blogging sensation that

allows people to follow your Tweets (ie comments) or you can follow

other Twitterers! If you’ve got a company profile on Twitter make sure

that at least 90% of your Tweets are useful (eg a link to a great article

you’ve read) rather than self-indulgent (eg. I just came out of a 45

minute meeting).

10.Setup Google Alerts. You’ll be the first to know when your name (or

your clients’) pops up in the news. All you have to do is nominate

which companies or people you’re interested in & Google will alert you

when they get a mention in the news, on a blog or anywhere on the

web.